Customer Analytics

WITH VANTAGE POINT

Partnering with Vantage to power your Customer Analytics will enable you to make strategic decisions based on your business, and your customers as well. Stay ahead of your competitors by anticipating what your customer’s needs are, and what your customer’s needs will be. Vantage Customer Analytic solutions help to identify key insights gained from your data which generate recommended actions that drive return for your business.

Customer Analytics Modules

Vantage Data Customer Analytics solutions include.

Customer
Segmentation

Basket
Analysis

Range
Analytics

Price & Promotion
Analytics

Sentiment
Analysis

What Business Pain Points Are Answered?

Are you often faced with these questions in your business?

Customer
Segmentation

PAIN POINT

“Sales are in decline & I’m loosing my most valuable customers to competitors. I need some way to track these customers and their buying behaviour”.

SOLUTION
Retention of engaged customers generating increased profitability.
RETURN ON INVESTMENT

Increasing customer retention rates by 5% increase profit by 25%-95%’ – HBS

Basket Analysis

PAIN POINT

“I am having trouble deciding what products to promote together as I don’t know which products my customers buy or what their needs are”.

SOLUTION
Merchandising, promotion & marketing strategies that generate greater ROI.
RETURN ON INVESTMENT

‘It’s 5-7x more expensive to acquire a new customer than to retain an existing one’.

Range Analytics

PAIN POINT

“I’m having issues understanding how shoppers shop a category, where my products fit within a category and the opportunities that exist for me within the category”.

SOLUTION
Range optimization best fit for business & customer helping to drive profitability.
RETURN ON INVESTMENT

‘75% of consumers are more likely to buy from a retailer that recommends options based on past purchases’ – Accenture.

Price & Promotion
Analytics

PAIN POINT

“When I set my promotion prices, I am not sure how price sensitive my shoppers will be as well as the best discount to reward or if I should reward at all”.

SOLUTION
Driving profitability with relevant promotions and competitive pricing models.
RETURN ON INVESTMENT

‘Retailers experience 4-7% incremental margin by deploying promotions that are strategically designed & targeted’ – HBS.

Sentiment Analysis

PAIN POINT

“The consequences of our decisions are difficult to track and we rarely are able to see and understand the reactions of our most loyal customers as well as their interactions with their peers”.

SOLUTION
Driving profitability with relevant promotions and competitive pricing models.
RETURN ON INVESTMENT

‘Retailers experience 4-7% incremental margin by deploying promotions that are strategically designed & targeted’ – HBS.

PROVEN RETURN WITH CUSTOMER ANALYTICS

Some market insights into returns from investment in Customer Analytics Solutions.

Increasing customer retention rates by 5% increase profit by 25%-95%’ HBS

‘75% of consumers are more likely to buy from a retailer that recommends options based on past purchases’ Accenture

‘Retailers experience 4-7% incremental margin by deploying promotions that are strategically designed & targeted’  HBS

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